By Rebecca
Rayko
AWN Editor
NEW
ORLEANS - Sales for Dassault Aviation's business jet division
are showing no signs of slowing down, said Falcon Jet president
John Rosanvallon at NBAA 2000.
If the orders pace continues, sales this year are expected
to be even stronger than the three previous years, which
were all record years for sales, Rosanvallon said.
Falcon Jet has recorded 62 sales for 2000, as of the beginning
of NBAA show, and Rosanvallon expects this number to reach
80 by the year's end.
"Given this pace, we will top 300 new Falcons sold in the
four-year period of 1997-2000, representing about $8 billion
in revenue," he said. This represents the strongest period
of sustained sales in the company's history.
And this isn't "just a case of the rising tide lifting
all boats," Rosanvallon says. "Falcons are clearly outselling
both Gulfstreams and Challengers today."
Over the last four years, Falcon Jet has attained a 45%
marketshare in the top end of the market, he says. This
category includes all large business jets, including the
Gulfstream V and Global Express, but excludes airliner derivatives.
The top selling Falcon today remains the 2000, driven by
sales to fractional ownership pioneer NetJets. These fractional
sales now total 66, while overall more than 120 Falcon 2000s
are in service. The Falcon 2000 accounts for about 40% of
Falcon Jet sales year-to-date.
Coming in a close second is the Falcon 900 series (including
both the 900EX and 900C) whose sales are coming in at almost
the same rate as the Falcon 2000 (even taking into account
the Falcon 2000's fractional sales).
Geographically speaking, North America remains the major
market for roughly 60% of new Falcon sales over the last
four years, but international sales in 2000 have been "extremely
robust, particularly in Europe," says Rosanvallon.
"We have made in-roads in Poland, Russia, Bulgaria, Turkey
- areas where business aviation traditionally hasn't been
strong," he said.
To accommodate orders growth, Falcon Jet plans to increase
production from the current seven models per month to eight.
Of the total monthly output, roughly 1-1.5 are models slotted
for NetJets.